Elevate your science and standards to transcend expectations.

Only Azenta can empower your team with the most advanced sequencing and automation technologies, providing traceability and agility to elevate your standards and push your CGT breakthrough therapies forward.

Objective
Find an elegant way to highlight and categorize each of Azenta’s Cell and Gene Therapy phases and offerings.

My Role
Conceived and designed a distinct look and feel for Azenta’s Cell and Gene Therapy campaign. I developed all assets including adlobs and microsite design, managed our copywriter through content development, and created an individual color taxonomy for each phase of the CGT process.

Rise above uncertainty

➯ Strategy

The Challenge
At a time when CGT technology and human ingenuity are brimming with potential, restricting protocols, equipment, or providers dictating how far or how fast you can move can hamper the process.

Our Insights
To stay ahead of the curve, Life Science companies need a flexible, agile partner that can expertly guide and support their discovery from lab to patient, by bridging innovation with the rigors of clinical/GMP infrastructure and superior tenured staff to guide breakthroughs forward.

Through a color study we were able to create a categorization associating the various Cell and Gene Therapy phases that Azenta offers services for with specific brand colors to assist the user in identifying phases within the microsite.

➯ Creative Direction

Overarching

Discovery

Pre-clinical & Clinical

Manufacturing & Distribution

Creating a microsite for the Cell & Gene Therapy campaign was the highest prioritized deliverable. By incorporating the Transcendence concept, we were able to include graphic elements from the Azenta Life Sciences logo and create a taxonomy using the brand colors for each of the three phases of CGT offerings.

➯ Alternative Concept 1

Celestial

Celestial navigation was an ancient art, fueling curiosity among early civilizations to explore new places. Human ingenuity and Cell and Gene Therapy innovations are redefining what we know to be possible. Scientists today are pioneering into uncharted territory without the support of well-established resources to forge ahead. AZENTA empowers you with proven expertise and the most advanced CGT solutions to navigate the path forward.

Making sense of the unknown.

➯ Alternative Concept 2

Clarity

You might be looking for a protein, but what you’re really doing is transforming lives. Azenta can reveal the meaning in your data: the biomarker, the target for a new therapy, or a precision medicine. From discovery through clinical trials and from manufacturing through distribution, scientists need access to accurate, traceable, predictable results to confidently turn their breakthrough therapies into life-changing cures. AZENTA partners to deliver the most advanced CGT portfolio so you can validate, monitor, track and deliver.